How to Make Account Based Marketing Work for B2B

By Lee Steely

What is Account Based Marketing (ABM)? Account Based Marketing, or ABM, uses all of the traditional methods of a sophisticated CRM-driven digital marketing strategy to target ideal, specific accounts as valuable potential clients. It’s an attractive solution for B2B-focused companies who may have struggled with making lead nurture email campaigns, SEM campaigns, and cross-platform retargeting […]

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