August 27, 2018

How to Create the Best Post-Website-Launch Marketing Strategy

Katherine Schwartz

Launching your new website is a monumental success! You’ve worked hard to assemble creative content and dazzling design in an organized layout that best promotes your business and your brand. Don’t put a pause on your marketing efforts, though – your work is far from over! You now have the opportunity to start a post-website-launch marketing strategy to drive even more traffic to your new site. Discover how to effectively market your business after the launch of your website in order to achieve your best quarter to date!

Make Your Website Launch Announcement

Show off your latest accomplishment by announcing your new website launch through social media, e-blasts, and/or blog posts! Give your audience some details about the reasons for the new design, the work that went into the process, and what you’re hoping to achieve with your updated layout. Encourage viewers to check out the refreshed look and added features of your new website!

Stay Connected with Your Fans

Be sure to check social media regularly after announcing your new website launch. Respond to all the comments and suggestions from your fans and show your appreciation for their support! This will help boost your engagement and give a more personal voice to your company.

Consult Google Analytics

If you haven’t already, set up Google Analytics to keep track of important information regarding your new website. You can discover vital statistics about your audience, like where your website visitors are located and how much time they spend on your site. Google Analytics also helps you keep track of conversions and other key performance indicators.

Thank Everyone Who Contributed

Give credit where credit is due! The last step of making your website launch announcement is to give recognition to everyone who helped create the renovated website. Thank all your designers, strategists, social media managers, and other team members who gave their time and effort in making this website possible.

Vehicle Media Client Stories

Our team at Vehicle Media has assisted countless clients in launching a new and improved website in order to drive more traffic and create more success. Get a glimpse of a few of our beautiful, redesigned websites we produced for our clients, then contact us today to find out how we can assist your company with our design, branding, and marketing services.