Retail Retargeting, SEM, & Embarrassing Apps Gone Right

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Brick-and-Mortar + Online Facebook Tests Targeting Ads to People Who Visited Brands’ Brick-and-Mortar Stores The retail world has been in a shake-up for more than a decade now with the rise of online shopping, and omnichannel–the marrying of brick-and-mortar […]

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Personalization Goes Worldwide & Questions from Maps

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Web Personalization Startup Raises 6.4M to Bring Website Personalization to the Rest of the Internet Startups and their investors continue to pour cash into furthering machine learning algorithms for web personalization, and LiftIgniter’s mission adds to the future-web evangelist […]

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Bad Ads’ Last Stand & The End of Empty Clicks

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Bad Ads Check Your Inbox: Google Warns Publishers Serving Annoying Ads We were warned: Google announced at the end of 2016 that it would begin penalizing websites with “highly annoying, misleading, or harmful” ads, and with a recent mass-send […]

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Join Us for “Hungry for More,” Atlanta Food + Marketing Event

By Lee Steely

If there’s one thing all Atlanta locals can agree on, it’s this: we take our food seriously. That’s why, as Atlanta Chapter leaders of Online Geniuses, one of the fastest-growing vetted marketing communities online, we’re inviting some of our favorite local food luminaries to mingle and marinate with these talented marketing minds. Come out to […]

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The Millennial Marketing Mantra & Video Platforms Bonanza

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Target Demo: Millennials Millennials to Brands: Make Me Look Good Millennials! Can’t live with ’em, can’t…stop being one, for many in our staff (and we’re very, very sorry for all the generational thinkpieces). As tired as we all may […]

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