How to Play the Accordian Nav & Google Gets Less Personal

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Ad Personalization: Google Will Stop Scanning Your Gmail Messages to Sell Targeted Ads Ad personalization is one of the hottest and most-talked-about digital marketing tactics today, but Google’s latest announcement may signal a much-needed check on marketer enthusiasm towards […]

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Voice Search Booms & What Gen Z Can’t Live Without

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Voice Search: Voice Enabled Speaker Usage to Grow Nearly 130% This Year Fans of voice-enabled tech, take note: 2017 is the year voice-enabled devices are projected to really take off with the average user. Research by eMarketer suggests that […]

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Influencers, Trends, & The Periodic Table of SEO

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Marketing Moguls: Online Marketing Influencers to Keep Your Eyes On Forbes rounds up a list of 17 top-level marketing influencers to keep in your sightlines for inspiration and ideas. If you’re marketing nerds like us, you’ll be no stranger […]

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Snapchat Ads & Analyzing B2B

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Digital Advertising: Snap Launches Ad Manager, Touts Auction Buying Instagram and Facebook may have spent the past year trying to eat Snapchat’s lunch with newly added “Story” features and photo filters, but it looks like Snapchat is ready to […]

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